SpeedPPC: The quickest PPC management tool on the planet
I came across an interesting AdWords management tool today. Called SpeedPPC it lets you build substantial PPC accounts in ultra-fast time. The art of managing AdWords accounts effectively is to build out your campaigns so that they include a wide range of keywords with ad text relevant to each keyword too. Crafting ad copy that way boosts your CTR which is good for traffic volume and for keeping your CPC figure low.
SpeedPPC takes this approach a step further: it lets you construct landing pages that are focused on each keyword as well. So you can therefore rapidly build a complete sales conversion system made up of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your website traffic land on a page that includes the precise words they have been searching for when they click on your ad. This means that you are much more likely to get conversions from your web visitors.
This process is common practice but the issue most adwords managers suffer from is time shortage and this is where SpeedPPC really helps. I watched a demonstration of someone using SpeedPPC that showed them creating a complete campaign consisting of over 8719 keywords and over 410 ads all in appropriately themed Ad Groups as well as over 8700 landing pages – all in just under 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
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